Clay Shirky argues that audiences in today’s online age are no longer passive consumers of media content. Evaluate this ‘end of audience’ theory.
Refer to Zoella ( blog /youtube/other channels ) and the Attitude website to support your answer. [30]
Clay Shirky's end of audience, discuses the evolution of the typical media audience. Shirky says that people are more likely to use the internet to respond to other media products. This hypothesis also includes people making their own forms of Media. For Example Zoella uses Youtube and online Blog sites to create her forms of Media. Her audience can repsond to her media products through the internet, for example by commenting on youtube and her social media pages. In regards to Attitude magazine, readers can email the magazine company for any queries and concerns they may have. Attitude also has a website, that allows readers to keep up to date with the latest LGBT news, they can also subscribe, so they can receive every issue to there house, in addition they can subscribe to download the issues, instead of owning a digital copy. Attitude also have social media accounts, that allows its fans to respond and give feedback to the magazine. Audiences can always be active due to the progression of online media. Audiences can always respond to the media content by using other social media pages and online comment boxes. In addition, fans can make fan accounts of a public figure using other media platforms. In addition, Zoella sometimes runs Q & A videos on her youtbe channel, which allows her to respond to her viewers questions. Both media products encourage audiences to get involved by displaying website pop-up, asking the viewers to subscribe to the email address to received up to date updates and news. Attitude uses an old form media, which is an old form of media.
Clay Shirky's end of audience theory display a clear outline of how a typical media audience has evolved over time. Shirky's theory can be backed up in nealry every media product. For example in regards to Zoella, audiences are allowed to respond to her media product for social media platforms, which is considered a new form of media platforms. Zoella's target audience is clearly highlighted in her videos, by its titles. The video titles relate to the target audience of teenage and young girls, this can be backed up by 'My make-up collection, and 'primark haul'. Attitude, display LGBT latest news, which highlights that the LGBT community are the target audience.
Tuesday, 19 May 2020
Wednesday, 25 March 2020
Vouge
The vogue range of magazine we have been asked to anaylyse is 1965. In the 1960s the change of women's rights were beginning to change but there was still a lot of discrimination amongst the genders. During the 1960s social attitudes to particular social groups was beginning to change, in the 60s more women were beginning to get into paid work, which lead to greater confrontations due to unequal pay and ongoing increase in sexual harassment amongst women. in america in the 60s, before his assassination, John F Kennedy was fighting too stimulate the economy, by reducing unemployment, and to expand the democracy on an international basis. They also aimed to minimise poverty in america, and also tried to empower women and minority groups to have a bigger involvement in the economy. This means that Vouge will help to promote this new freedom for women's rights, by making their readers aware of these changes and how they can get involved with the new economy. In regards to fashion, which is the main topic expressed in the Vouge magazine, in the 1960s fashion was used to express women's feeling and emotions. The 1960s women wanted smart wear as they start to go into employment. Therefore Vouge will want to target this market by advertising smart and employment suitable clothing. In the worl of music, female artists were also becoming more well known and popular, like Aretha Franklin, Cher and Dionne Warwick.
With the Vouge magazine provided, the front cover displays a close up image of Sophia Loren that takes up the whole cover. This helps too attract readers who are fans of the actress, which will encourage them to buy and read the magazine. The magazine title is projected at the top of cover in a big text size and font , which allows people to be aware of the name of the magazine and they again may be familiar with the franchise and former issues, which again may encourage them to buy an read the magazine. The weakness of the cover is that the colour of the text contradicts the main image, making it hard to read the text. The contents page, displays a basic and simple layout, it shows a promotional blurb of the main cover informing readers of Sophia Loren. The contents column provides readers to be clearly directed to topic of interest. It is in a good text size that allows people to read the text. The topic pages will all target the target audience which is women.
The next page shows a feature page headed 'Money' which is a topic that women will care about due to the ongoing debate of males getting paid more than women, and a lack of employment availability for females. The author answered questions from Vouge readers about money problems they have. This is important because it is a common topic that many women will be concerned about, due to the changes in the economy. There is an advert in the vouge magazine to help promote the product which will appeal to the readers. The advert is a make-up methods which will appeal to many women. The advert shows a main image of the products and methods being used. There sub images presented at the bottom amid the information text, again showing the products that are for sale. This advertising technique allows people to see what products are available and what there uses are. The advert Includes a summary title, explaining the point of the product.
With the Vouge magazine provided, the front cover displays a close up image of Sophia Loren that takes up the whole cover. This helps too attract readers who are fans of the actress, which will encourage them to buy and read the magazine. The magazine title is projected at the top of cover in a big text size and font , which allows people to be aware of the name of the magazine and they again may be familiar with the franchise and former issues, which again may encourage them to buy an read the magazine. The weakness of the cover is that the colour of the text contradicts the main image, making it hard to read the text. The contents page, displays a basic and simple layout, it shows a promotional blurb of the main cover informing readers of Sophia Loren. The contents column provides readers to be clearly directed to topic of interest. It is in a good text size that allows people to read the text. The topic pages will all target the target audience which is women.
The next page shows a feature page headed 'Money' which is a topic that women will care about due to the ongoing debate of males getting paid more than women, and a lack of employment availability for females. The author answered questions from Vouge readers about money problems they have. This is important because it is a common topic that many women will be concerned about, due to the changes in the economy. There is an advert in the vouge magazine to help promote the product which will appeal to the readers. The advert is a make-up methods which will appeal to many women. The advert shows a main image of the products and methods being used. There sub images presented at the bottom amid the information text, again showing the products that are for sale. This advertising technique allows people to see what products are available and what there uses are. The advert Includes a summary title, explaining the point of the product.
Monday, 10 February 2020
Zoella: Audience
How far can aspects of identity be seen to affect the way in which audiences use online media?
Stuart Hall- reception- Media producers want audience to respond in a certain way to a text . Producers encode certain ideas to make their mediate get across. They want the audience to decode the message. Preffered reading theory, infer the producers message in the intended way, Oppositional reading- don't infer the audience in the intended way. Negotiated reading- audience understand the intended message, accept some of the messages, but reject the other messages.
David Gauntlet Representation Theory: He says that that people's personal identity are made up of the media that those people use. Zoella's fans use her media text (Her youtube videos) to discover and build their personal identity.
Clay Shirky End of the Audience theory: He says People use the internet to respond to media texts and creating their own fan media. Zoella's fan can respond to her media texts by commenting on her videos. Some of her fans think she is their friend, and may be obsessive. Her fans have made a twitter fan account that consist of updates oh her posts and their feeling towards her.
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