As soon as people will look at the poster, they will straight away link the poster with a horror movie. This is because of the connotations that are linked with the Horror genre. For example the darkness and low key colours emphasise that the film has a dark and horror twist. Vampires is a sub genre of the horror genre. the connotations associated with Vampies' are also presented in the poster, with presentation of Bats which are associated with Vampires due to old fiction. The bats indicate danger and poison, due to what we already know about bats and vampires. The iconography on the lexis also empahises the danger of Vampires, with the a fang being represented using the the 'v', the blood ascending down from the fang connotes death and murder. The castle that can be seen in the background is another stereotype of the vampire genre. The blonde woman is being sexualised evident by her clothing which is short and low cut. She is being represented as weak and in need for help. She is seen as unconscious and is suggested to being protected by the male Vampire. The other woman and man and switched, as it is the man in the white shirt who is being presented as weak and in distress and it is suggested that the female Vampire is protecting the male. In the time of the film, men were always seen as in power and superior, and in charge of woman.
