The advert includes a main image of a woman hugging the product being sold, which is 'Tide' washing powder. This images connotes that women loves this product, suggested by the heart symbols above the main woman's head. Woman are the main target audience of this product evident by the direct and discriminative pronoun 'you', this means that they are singling out woman. They use persuasive slogans like 'no wonder you woman buy more tide', which is placed at the top and the main slogan which is put in the big font and in bright red says, 'tide's what woman want!' the fact the slogan is put at the top and made to stand out in the poster suggests that this is the companies main message about their product, that it is for woman and they like it. 5 different woman are displayed using propaganda lexis to help sell the product. With lines like 'Tide gets clothes clean' which connotes that Tide gets the job done, the word 'tide' is always show in bold red writing to make it bold. The colour scheme is bright and bold to try and bring more attention to it. The colour makes the poster more attractive and intriguing, the colours that are mainly shown are the classic RED, WHITE, AND BLUE course that are associated with America from its flag.The woman are shown as quite wealthy and are represented as a modern and classic housewife of the 50s. The clothes and hairstyle were the on trend fashion styles in the 50s. The Unique selling point is used to manipulate people to buy the product. They often compare themselves to other companies who sell similar products. They use comparative text like ' No other washing product' which suggest that it is the best washing product around.
