Advertising Campaign- Water aid

Thee target audience of water aid are the general public, who aged between 18- to roughly 60. They need to think about who are more likely to spend their money. Also as the main target of water aid are african children they may try and target families with children at similar age, so they may put their adverts on family channels.

The idea of the advert is too raise awareness about children in poor countries who drink unhealthy water. The advertising company are trying to make the viewers donate money to the cause. The message is that children in Africa are having to suffer and are being forced to drink unsafe water. The message is convincing as the advert contains real life image of the children having to drink unsafe adverts.