Print- Coca Cola- 2015
Coca Cola is a worldwide popular brand that everyone knows and loves. This advert is targeted to everyone as anyone can enjoy the product being sold. The tagline in this advert is 'all for one. one for all' which is famous phrase in its self. The campaign behind this advert is that coca cola are trying to express the point that there are different flavours and types in the coca cola industry. The iconic logo runs over the different types of coke bottles. There is also another slogan 'choose happiness' which manipulates the audience to make them think that the product will make them happy, which is persuavive.
Coca Cola are hugely associated with christmas, they always supply a different christmas advert every year. The products colours are the same as christmas colours. In this advert the brand feature an iconic christmas character 'Santa Claus which gives the brand an identity and a product endorser. This character can help get people ready for christmas and can help bring the product a younger audience, due to the character who is being portrayed. Santa Claus has been associated with Coca Cola through the years. It is believed that when Coca Cola first came out they use Santa as there main spokesman. It is also believed that before Coca Cola Santa wasn't red and white. The similarities between this advert and the other are as followed. The background colour in both is an iconic red which is the colour most associated with coca cola. The catchy slogan is quite simlilar 'open happiness' which has the same idea behind it, the slogan again connotes that the product will bring you happiness. Both adverts feature the main product, 'a classic coca cola bottle'. This is the brands identity.
This brand is a very popular brand at the moment, it targeted to everyone again as it is a food product which anyone can buy. This advert is for the people who are sentimental as this light hearted soft cell advert. This a classic advert, it is realistic and has a common theme. The camera always reverse shots to the shopkeeper and the small girl. All the shots of the girl are at eye level which helps the viewers connect with her and feel sympathy for her. The advert features the main classic product and it is the subject of the advert
The main narrative of the advert is it the mothers birthday, who is an ordinary middle class working woman. She has daughter who wants to show her appreciation by buying her a present. We follow the mother and her child throughout the day until they get to the shop.
We have a low key lighting in the shop which allows us to focus on the customer and the shopkeeper. There a close ups on the characters allows us to see there emotions. When the girl goes and hugs her mother, there is a close up on the shopkeepers face which shows that he feels proud in what he done by giving the chocolate for free.
There is a negative stereotype on a working class mother of one, she is shown at bad fast food job, and is then shown being busy when on the phone. The tagline appears in the end with 'there's a class and a half in everyone' which is saying that everyone has a heart, which is shown in the shopkeeper
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