adverts

Rewards and punishment

• Physical Reward- Buy 1 get one free

• Physiological- i ams cat- persuades the viewer- if we don't buy it we will be poor and cat will die

• Value messages in advertising

Maslow's Hierarchy of needs

5 needs: Esteem, Physiological, Self- actualisation, Safety needs, Love and belonging needs

1. physiological 

2. Safety

3. belonging and love

4. esteem

5. self actualisation

Emotional Appeal
A method of Persuasion that's designed to create an emotional Response.When an advert wants to appeal to the audience to persuade them to purchase a product, they will use Pictures and videos to catch the audiences attention. For example, The National Society for the Prevention of Cruelty to Children (NSPCC), which uses images and videos of children living in abuse and poverty, to draw in the audience and make them feel sympathy.        

Advertising Rules

• Skittles- Taste the rainbow,    Mc donald's- I'm Lovin it,  Red Bulls- It will give you 'wings', Tesco- every little helps, Nike- Just Do it

• A lot of adverts stereotype woman, a lot adverts sexualise and objectify woman, for example lots of perfume adverts show naked woman often celebrities performing the ad. This links into the campaign in how woman are sexualised. 
• Galaxy used very popular scene in the famous film Breakfast at Tiffany's  to publish there ad, they also had a song from the popular film 'moon river' also playing in the  background. The actor performs the iconic scene but then sits in a car and gets out a galaxy chocolate bar. 
• Music is used in adverts to prevent the advert from being boring, if there is no speech or music in an advert then the advert will be boring. The music always corresponds with actions and tone of the music. Often the song has the message of the advert in it. For example Sky used the 'wouldn't it be nice' by The beach Boys to portray the message that sky allow you to keep leftover mobile data
• Celebrities are used in adverts to help promote the product and brand as it gives the brand a good reputation. George Clooney features in the coffee advert nespresso, this helps promote the brand. Also some companies use famous characters to promote their product, Mr Bean has featured in snickers adverts and Scooby Doo, Fred Flintstone and Top Cat have all featured in the bank Halifax. This idea helps attracts young people who are looking to join to join Halifax. 
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Computer Game Covers

Grand Theft Auto five

This game is action and crime game, about a group of car thieves and criminals. in the game most of the female characters in the gems are sexulised  due their clothes and speech. we can tell that this game is an action game due to the weapons and veichles also the characters are in action positions.

This game cover shows 5 men in an action position, the only female shown is not in an action scene but has sexulised facial expression, in a cheeky pose. This game cover connotes that this game won't have women in an action role but will have them in a sexual role.  The woman is also blonde and taking a selfie, which is representing woman being self obsessed and narcissistic.

The genre audience for teenagers and young adults, this can be connoted by the action scenes and visual images. This Poster would attract a young adult game audience because it gives them an insight of the game play.

To conclude this game cover represents female negativity and attracts a young adult audience because of the insight of the game play.

Newspapers

Spurs face FA inquiry after fan throws banana skin at Arsenal’sAubameyang

The Guardian 

This news story represents  black people, it negatively supports the fact that racism is still around today, but still in football. To sum the story a Tottenham fan threw a banana peel at Aubameyung (Arsenal's top scorer, who is also an african Gabonese football player). The fan and Tottenham have been charged by the FA, and the fan was arrested and banned from games. 

The angle in the picture on the guardian website frames the banna skin and cuts the players heads of and we only see the banna and a dolly shot of Aubameyang's legs. The headline gets to the point and literally explains the main story at head, which adds the seriousness element. The article includes quotes from tottenham staff apologising on behalf of the fan.  The Guardian are a left wing newspaper so they are likely to hugely support anti- Racism.

Racism in football have been a big thing in football down the years. A number of Black football players have experienced racism in football.

Daily Mail

Tottenham fan arrested for throwing banana on the pitch as Arsenal forward Pierre-Emerick Aubameyang celebrates goal in North London derby

Daily Mail are a right wing newspaper, so they tend not care a lot about ethnicity equality and more about capitalism and politics.  This headline is more lighthearted than the Guardians. 

 The article doesn't accuse the fan as much as the guardian does. They are abrupt to make the point that it isn't confirmed that it was a racial offence. 

 They have identical images to the Gurdian, but they don't cut out aubameyangs legs as they show the full image, this connotes that they don't care that much about the banana. There is also another image of a banana in the air making its way to the players, the guardian also used this image. 

The Independent

The independent is an impartial newspaper it is both right and left wing.