- Physical Reward- Buy 1 get one free
- Physiological- i ams cat- persuades the viewer- if we don't buy it we will be poor and cat will die
- Value messages in advertising
Maslow's Hierarchy of needs
5 needs: Esteem, Physiological, Self- actualisation, Safety needs, Love and belonging needs
1. physiological
2. Safety
3. belonging and love
4. esteem
5. self actualisation
Emotional Appeal
A method of Persuasion that's designed to create an emotional Response.When an advert wants to appeal to the audience to persuade them to purchase a product, they will use Pictures and videos to catch the audiences attention. For example, The National Society for the Prevention of Cruelty to Children (NSPCC), which uses images and videos of children living in abuse and poverty, to draw in the audience and make them feel sympathy.
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