Advertising Rules

• Skittles- Taste the rainbow,    Mc donald's- I'm Lovin it,  Red Bulls- It will give you 'wings', Tesco- every little helps, Nike- Just Do it

• A lot of adverts stereotype woman, a lot adverts sexualise and objectify woman, for example lots of perfume adverts show naked woman often celebrities performing the ad. This links into the campaign in how woman are sexualised. 
• Galaxy used very popular scene in the famous film Breakfast at Tiffany's  to publish there ad, they also had a song from the popular film 'moon river' also playing in the  background. The actor performs the iconic scene but then sits in a car and gets out a galaxy chocolate bar. 
• Music is used in adverts to prevent the advert from being boring, if there is no speech or music in an advert then the advert will be boring. The music always corresponds with actions and tone of the music. Often the song has the message of the advert in it. For example Sky used the 'wouldn't it be nice' by The beach Boys to portray the message that sky allow you to keep leftover mobile data
• Celebrities are used in adverts to help promote the product and brand as it gives the brand a good reputation. George Clooney features in the coffee advert nespresso, this helps promote the brand. Also some companies use famous characters to promote their product, Mr Bean has featured in snickers adverts and Scooby Doo, Fred Flintstone and Top Cat have all featured in the bank Halifax. This idea helps attracts young people who are looking to join to join Halifax. 
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